Marketing for Business to Business Selling and today’s Buyer’s Journey - Startup Marketing Consultant Mark Donnigan

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

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The Power of Uncovering Dark Social Interactions

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other truths about contemporary B2B advertising. We review just how the acquiring trip is currently entirely fragmented as well as the way that community structure can help online marketers take back control of t

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Mark Donnigan

TL; DR - If you require temporary outcomes, e.g., earnings, do not assume that the secret is recording more need. This approach is becoming less effective, as well as it's a method to shed valuable resources. Concentrate on producing demand where you can get near-term wins. The buyer's trip can not be "bent to our will." If you can

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